Beauty Industry

e.l.f. Cosmetics Reinvents Its Image

How the brand has transformed its image for its flagship store.

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By: Jamie Matusow

Editor-in-Chief

In Beauty Packaging’s Online Exclusive, From Mass to Class: A Beauty Brand that Breaks the Mold, Sandra Creamer takes a look at how e.l.f. cosmetics has reinvented its image for its flagship store.

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